Maybe you've thought about doing an email newsletter but wondered if it was worth the effort. Or maybe you started one but after a couple of issues you quit. Bill O'Hanlon will show you how to build a solid and loyal following for you and your work (and turn them into buying customers) using an email newsletter. Bill shares the strategies he has used to build up a following of 6,000 subscribers to his monthly email newsletter.  Bill O’Hanlon has had over 30 books published, has appeared on Oprah with his book Do One Thing Different, was psychiatrist Milton Erickson’s gardener, and has given over 2,000 presentations in all 50 United States and in over 25 countries. He is dedicated to changing the world, having a heck of a good time while doing it and developing a work style that doesn’t require his presence. He is infectiously enthusiastic. www.BillOhanlon.com

 

If potential clients can't find you, you can't help them. Carol Look's specialty is inspiring clients to attract abundance into their lives by using EFT and the Law of Attraction to clear limiting beliefs, release resistance and build "prosperity consciousness." Before becoming an EFT Master, she was trained in Clinical Social Work and earned a Doctoral Degree in Clinical Hypnotherapy. Carol is the creator of www.AttractingAbundance.com, the author of Attracting Abundance with EFT, and has produced training audio CD and DVD programs on attracting abundance, pain relief, clearing clutter and addictions.

 

Speaking in public is a daunting challenge for most therapists and other coaching and counseling professionals whose comfort level and expertise is in helping patients one to one and in small groups. Our expert Dianne Legro has heard hundreds of professionals in healing and helping professions tell her so. Join us in this fascinating informative look at the many ways speaking has changed to create the perfect opportunity right now for therapists to step out authentically and be successful speakers while, yes, feeling good about being onstage! This will transform your ideas about your own possibilities and give you the tools to begin successfully taking your practice to the next level by speaking in public to groups right where you are. Dianne Legro is a leading coach in the field of embodied learning, voice empowerment, and authentic public speaking. She is a sought after specialist who offers coaching and business mentorship to individuals and teams who wish to speak to groups, to lead others and have a practice filled with ideal clients. Dianne’s coaching program develops your unique signature presence and provides consulting resources, tools, techniques and methods that help define your best strategy for success. www.DianneLegro.com

Join Elena Verlee and discover how free publicity can firmly establish yourself as the go-to expert in your market, get you more clients at higher rates and reach markets you didn’t even know are looking for you - with no marketing budget! If you are thinking of writing a book in the future about your expertise, more and more publishers are relying on you to build your own platform and following even before your book is published. If you think it’s too hard to be your own publicist, you won’t want to miss this presentation that will blow away some myths you may have about publicity. Heralded as “The Passionate Publicist,” Elena Verlee delivers high-impact, low or no-cost publicity strategies for coaches, authors and other experts serious about claiming leadership in their market and growing their business to profitability and beyond. Elena is the author of PR in Your Pajamas, and is a serial entrepreneur who has built a 7-figure business from home, and has sold two businesses for 6-figures. She has two young kids and recently finished her first triathlon after finally learning to swim in her 40’s. Elena is a columnist for Working Mom Magazine, and her blog www.PRinYourPajamas.com has been listed in Alltop’s Best of the Best PR blogs and is also featured as the PR blog on VisaBusinessNetwork.com

If you’re a therapist who's dedicated to making a difference and to growing your practice, you probably know that strategic relationships are critical to your success. WIthout them, it can be challenging (if not impossible) to effectively connect with the people you're meant to serve, build a following and get your message out to the world. Although you’re technically “connected,” you may not be connecting – or building the powerful, intentional relationships you know you need. Truth be told, most messengers and service professionals (maybe even you) don't know how to turn these potential connections into powerful partnerships and inspire those partners to promote your message and recommend your programs or services to their clients and followers. In this powerful presentation, you will not only understand how to ignite connections with the right people, but learn how to: IDENTIFY the right relationships for you - ones that will lead you to the clients you're meant to serve ENGAGE with strategic partners, so they’re willing and eager to help you! ENROLL collaborative partners to support your workshop launch, event promotion or campaign INSPIRE individuals and groups to become life-long advocates for you and your message Elizabeth Marshall is not only a marketing strategist and connection-maker for authors and messengers, but she's the host and founder of AuthorTeleseminars.com, the place where the best, most respected authors come to spread their message and sell their books. She's worked with NY Times bestselling authors like Keith Ferrazzi, Seth Godin, Guy Kawasaki, Dan Pink and Michael Port as well as new authors and emerging thought leaders.

"The Triangle Sequence - why most of you refuse to use this and should probably just be 'working for the man' ". Join Glenn as he discusses the relationship between your clients, marketing, therapy, products and profits, and how to leverage this relationship. As the co-founder of The Chill Sessions – a web-based service for practitioners that gives them audio, music and video products to license for their own practice, Glenn says, "Essentially, when people drop off our membership it's because they aren't getting clients. Of course, they aren't using any products or pink spoons to get leads or generate any passive income. Well, I'm mad as hell about this and not going to take it any more!! :)" Expect this to be an interesting session! Since 2006, The Chill Sessions has been coaching therapists in how to make their own recordings, using their own computers. http://thechillsessions.com

Whether you're a first-time writer, an experienced author, or a developing thought leader in your area(s) of expertise, it is essential to understand the all-important interconnections between editorial and marketing, content and constituency, passion and platform.  Janet will give you expert insights and guidelines to help you: Break the “trance” of the right way to publishing. The lesson of “Grape Jelly” in gaining clarity—and stickiness—with your idea, and what I call your “Idea Set” Empowering information about the 4 pathways--ebooks and booklets; print on demand (pod); self-publishing; traditional (major and boutique)--and concrete steps to assess options and follow through. Why it’s important to Go Public before you think, and Publish later than you think—and how to think about each of these steps. What “platform” really means and why it’s important to think about it as you develop your work Janet Goldstein is a nationally renowned publishing & strategy consultant with 25+ years experience at major publishing houses. She is the publishing force behind such life-changing and bestselling books as The Dance of Anger by Harriet Lerner; The Courage to Heal by Ellen Bass and Laura Davis; Wayne Dyer’s The Sacred Self; Charlotte Kasl’s If the Buddha Dated; Janis Spring’s After the Affair; Lama Surya Das’s Awakening the Buddha Within. www.JanetGoldstein.com

Did you know that about 80% of your website visitors will read your headline when visiting your website and only 20% will read anything else? What this means is that you only have a few seconds to convince your visitors that you have what they are looking for when they arrive at our website. You do this with an attention-grabbing headline. The headline is arguably the most important aspect of your website’s home page, and yet, so many therapists neglect to write a headline, and if they do, it is ineffective. In fact, some headlines actually chase clients away. This presentation will show you how to develop headlines that compel potential clients to stick around your website and discover what you have to offer, instead of clicking away to someone else’s site. Since 1999, Juliet Austin, former therapist and marketing coach & copywriter has helped therapists and healing professionals build profitable and sustainable private practices. As a marketing coach, Juliet helps clients develop the most effective marketing strategies in order to achieve the best results possible. As a copywriter, Juliet helps her clients create client-attracting web copy based on scientifically proven psychological principles. For more information on Juliet, please visit her websites at: www.julietaustin.com and her blog at www.marketingaprivatepractice.com

One problem with a private practice is just how private it can become. In a slow economic market, you need to be less hidden, but therapists are rightly sensitive about marketing. The worst approach to marketing, for a service-oriented practice, is one that makes you appear promotional. This session shows you how to market within your comfort zone, to bring in clients using methods of attraction instead of “selling” yourself. You will leave knowing the best, easiest, and most relaxed actions to take to improve the health of your practice and fill it with more clients. Lynn Grodzki, LCSW, MCC is one of the leading business coaches in the US for therapists and other service-oriented small business owners. Through her workshops and writing, she has become a pioneer in the field of practice-building, helping non-business-oriented professionals develop their private practices. She is the author of five books about practice-building for therapists, coaches, and consultants, all published by W.W. Norton. Her articles on practice-building appear in national magazines. She presents workshops internationally and writes a monthly email newsletter that is read by over 7000 subscribers. With Lynn’s guidance, thousands of professionals now operate small businesses that offer them a high degree of integrity as well as enhanced financial success. www.privatepracticesuccess.com

Charging money for helping people can be a very sticky topic. The people who need the help really need it, and yet you also need to be supported and do well. Is it okay to make a profit? How do you set prices so that you feel good about it, without feeling like you are abandoning your desire to be in service to people? Plus, the big question, how can you even charge anyone anything when your best work is an inspired gift that comes through you? We will dig into the problem with sliding scales, the concept of price resonance and a heart-centered way to approach pricing. You'll discover space in your pricing for your own needs and for your clients’. Mark Silver is the business tenderizer and Sufi spiritual nut who founded Heart of Business (http://www.heartofbusiness.com) nearly ten years ago. Mark is the author of six different books and programs, as well as a blogger in the business section of the Huffington Post. He and his team have worked with thousands of self-employed professionals to help them find a heart-centered and effective way to do marketing, sales, strategy and just plain doing well in business, while making a real difference in the world.

Decades ago, Ofer Zur was teaching private practice clinicians how to get cash-paying clients. Since then, so much has changed in our culture, with insurance reimbursement and with technology. Join us for this session to learn what actions this leading practice building expert would take today to build a full and successful practice. (In fact, Dr. Zur moved to a new city last year and did just that!)  Ofer Zur, Ph.D. is a licensed psychologist, consultant, and author from Sonoma, CA. His professional work has included exposing the immoral practices of managed care and helping therapists practice with integrity and flexibility rather than in fearful ways. He is the director of the Zur Institute, LLC, which offers over 100 online continuing education courses for psychologists. His web educational web site is at www.zurinstitute.com.

A few years ago, marketing your private practice on the web was pretty simple, and the clients flowed in pretty easily. Times have changed! In this presentation, we’ll look at where we are in the maturing and competitive web marketing space, and ways to stay ahead of the pack. The clients are still out there (actually, more and more are using the web to choose their therapist) if you know what to do! Peter Hannah, MS, MA, LMHC was a webmaster in the corporate world before becoming a private practice psychotherapist in 2003. He basically built his practice through online marketing, and has been helping other therapists market on the web since 2005 as “Your Google Guy”. www.YourGoogleGuy.com

Tired of waiting for client referrals? Wish it could be easier to market online? You are in luck! Did you know that 80% of your prospective clients are looking for you online? And that Facebook is over 500 million users? Learn how to build credibility, generate buzz about your practice, and increase revenue with social media marketing. Shama shows you how! Shama Kabani is the President of The Marketing Zen Group, a full service digital marketing firm that serves clients around the world. She has been dubbed the "master millennial of the universe" and "an online marketing shaman" by Fast Company. Her first book, The Zen of Social Media Marketing (BenBella Books) was released in April, 2010 and is the #1 seller in Web Marketing. http://zenofsocialmedia.com/

Plus more on practice building with:

The Internet continues to get more pervasive in our lives as desktops, laptops and cell phones provide easy access to the web anytime, anywhere. Already, 78% of people look to online first when seeking out a professional service - and that percentage is higher with greater education and income. If you don't have a successful online presence, you could be missing opportunities for over half of your potential referrals. In this workshop Joe will discuss the key elements of creating a successful online presence to generate consistent referrals for your practice - using websites; search engine optimization; pay per click advertising; social media and video marketing. Joe Bavonese, PhD is a Licensed Psychologist and the Director of the Relationship Institute of Royal Oak, Michigan. He is also the Co-Director of Uncommon Practices, which trains healthcare practitioners how to create their ideal practices. He is a member of the American Psychological Association. Joe is a self-taught computer and Internet expert, and has created several online webinars, included Website Success Strategies; Pay Per Click Advertising Success; and the Business of Psychotherapy: Creating Your Ideal Practice.

If you are not nakedly original, not one thing you learn at this event will matter. That’s the truth in a world with 50 million blogs in it. Literally.  Suzanne Falter-Barns and Jeffrey Van Dyk are committed to helping you stand apart and get seriously known for what you’re on earth to do. They do it by hooking you up to your own Trusted Source – and then help you build a kick ass platform around that very special gift you alone can provide. Think of it as niching on divine steroids. Because this work combines spiritual guidance with super practical marketing tools … so you stand apart and get known for that gift YOU are here to give.  That’s what platform is – your inch wide, mile deep place to stand online. Your hooky offer. Your powerful brand and USP (tagline.) And the more spiritually grounded in your purpose it is … the more hooky, and nakedly original it becomes. Suzanne Falter-Barns is the Web’s leading expert in Platform building, branding and niching. She helps small business professionals; authors, consultants, coaches and solo professionals create a powerful, ‘hooky’ online presence that conveys greater credibility and more impact. Jeffrey Van Dyk is a leader in the coaching and consulting industry, impacting those who ache to impact the world. Jeffrey is a purpose expert and helps executives and executive teams find their higher purpose, setting them apart from everyone else in their field. www.GetKnownNow.com

Think of some of the most impressive actors you know - anyone from Sir Anthony Hopkins to say, Betty White. What makes their work not only entertaining but actually mesmerizing? It is about Presence. Learn how to attract more clients by Creating Irresistible Presence. Sarah Robinson is a business coach, and Chief of the Hooligan Tribe, Escaping-Mediocrity.com, 30 Days to Changing Your Game and The GameChangers Roundtable. She is also a classically trained Shakespearian actress.

Everyone makes it sound so easy: increase passive income in your business by adding products. You sit down, pen in hand, or fingers on keyboard, and prepare to write the most amazing home study course for the people you serve. Then it happens, the page remains painfully blank, the computer screen starts to emit a buzz while your eyes cross staring at the backlit screen. Why isn’t this as easy as it sounds? The problem is in the planning. Without the right foundation for your course it is impossible to create the clear and focused course your clients need. Jeremie’s plan is to help you plan, and get the important foundation work of your home study course prepared before that blank paper or screen ever has a chance to taunt you. Jeremie Miller is taking a break from his current work on “Whatever it Takes: Your Masterplan to Rule the World” to present this teleseminar from his secret hideout deep in the mountains of British Columbia. Using his experience in teaching, curriculum development, and writing Jeremie is ready to take his training as a teacher and coach to the next level in helping people deliver their message to the world. www.JeremieMiller.com

If you are in private practice, you are, by nature, an Entrepreneurial Therapist. I call you a Therapreneur!(TM). You love working for yourself and choosing with whom and when you work. But as we know, being paid only when your “seat is in the therapy chair” can limit you reach and your income. In this session, we will explore additional success models including: The Training Therapist The Leveraged Boutique Practitioner The Nonprofit Therapist Leader The Author-Leader The Satellite Practice Director The Niched Practitioner The Local (and Beyond) Therapist Thought Leader. Casey Truffo, MFT, your host for this event is the CEO of International Therapist Leadership Institute and Be A Wealthy Therapist. Her mission is to enhance the lives and careers of therapists worldwide. She is the author of Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference, Pink Spoon Marketing for Therapists (TM) and The Entrepreneurial Therapist: Private Practice and Beyond (in press.) http://InTLI.com and http://BeAWealthyTherapist.com.

The words Therapist Leadership are lofty ones when you pause to think about it and I don't use them lightly. When we here at the International Therapist Leadership Institute host a conference, such as this Practice Building Conference, we expect it to be about leadership. The practice building expert presenters on our faculty are leaders in business building. 

This is not an overstatement. You can save yourself plenty of trial and error and increase your confidence and skills if you listen and apply their ideas. They will cause you to think - they will challenge you, tickle you, and encourage you. 

In other words, there are a lot of great reasons to attend, with these being only a few. Especially when you consider the physical CDs that come with one of the registration options, you can begin to understand the long-term benefit of this opportunity.

Even if you only think a few of the 16 presentations are immediately useful, the cost of the registration is relatively low compared to the costs you might incur if you traveled to see these presenters. This is an amazing line-up and I am very excited about our presenters and that you will have the opportunity to hear all of them for such a low investment. Because if you were to hire any one of these presenters for a one-hour consultation, it could cost you more than the tuition for the whole conference.  

Questions about the Virtual Conference Format? 
No problem.

Here are the answers to the most frequently asked questions. Have other questions? Great! We love them. Just call 949.309.2590 or click here to send us your question. 

1. When will the event be held?
The live event will have over 16 hours of content delivered over the course of one week. 

The Practice Building Virtual Conference begins on Monday, October 25, 2010 and ends on Saturday, October 30, 2010. We will have 3 to 4 sessions each day (starting at 9 a.m. Pacific/noon Eastern) so you will have plenty of time to see clients, take breaks, process the information and rest. Each session is one hour long.

2. Will I be able to see the presenters? Will there be video or just audio?
Due to the fact that some participants use dial-up as their way to connect to the internet, we are choosing not to offer video this year. Maybe the technology next year will make it easier. We will have downloadable handouts for most speakers.

3. Are CEUs available?
This conference is approved for 16 hours of continuing education credit for the following:

1. California BBS for MFTs and LCSWs. Provider MFC3120.

2. NBCC, and ASWB. We have contracted with a company that will allow us to offer 16 CEUs for those who need CEUs approved by one of these associations.

(Sorry, at this conference, we are unable to offer CEUs to psychologists.)

Professional Training Associates, Ltd. is approved by the National Board for Certified Counselors to offer continuing education activities for National Certified Counselors.

Professional Training Associates, Ltd adhere to NBCC continuing education guidelines. Provider #5916. NBCC contact hours are accepted by most states for LPCs, MFTs, and Substance Abuse Counselors. Check with your state board for approval in your location. NBCC is approved by ASWB to offer social work CEs. Provider number 1008. This workshop is also approved for CMEs for Nurses and Physicians.

Professional Training Associates, Ltd., P. O. Box 1282 Grafton, Virginia 23692, www.ptaltd.com

4. What is the schedule for the event?
Each day there will be 3 to 4 one-hour presentations. Presentations will be scheduled throughout the day with time in between for breaks. The specific schedule will be emailed to you upon registration. Most days, the presentation times will be;

9 a.m, noon, 1:30, 3 p.m and 5 p.m Pacific 
(1:30, 3 p.m. 5 p.m and 8 p.m. Eastern)

On Monday, October 25 at noon Pacific/ 3 p.m. Eastern we will have our Conference Kickoff Celebration - a 90 minute conference call with the PBC 2010 speakers to introduce the faculty and their topics to the attendees. The Kickoff Celebration is a highlight of the conference!

5. How do I attend an "online" event? How do I 'connect' in to listen and participate?
If you have been part of a teleclass before, you will find the format similar. If not, maybe this will help. The live event is held over the phone in a conference call setting. You can also listen live over the internet if you like.

A few days before the conference you will receive an email with the conference call bridge line phone number and an access code. On the day and time of the sessions, you call the number, enter the conference access code and you will be connected to the event. You can also listen through your computer if you like or download the recordings for later listening.

6. Do I have to pay long distance charges to call in to the event?
If you choose to listen live, long distance phone charges may apply if you do not have unlimited long distance. (Unlimited long distance is now available in many areas for about USD$25 a month.)

However, if you’d like to avoid long distance charges, we have a second option. We will also send you a link that you can visit on the internet, which will give you the option to listen via your computer. (You will not be able to see the presenters but you will be able to listen live to their presentations and see their handouts/slides.)

7. What if I can’t attend the presentations?
Listening live is a great experience. But if you can’t join us, no worries. Each session will be recorded and available in two ways – either via mp3 download or via physical CDs depending on your registration preference. Within 48 hours of each presentation, the recording will be available as an mp3 download for the participants. This gives you the opportunity to use your time and energy wisely in a way that works best for you. You can also get physical CD copies of all presentations sent to your home or office by purchasing the CDs. This way you will have the audio recordings to listen to at home, work or at the gym. One clinician told me she listens while gardening! 

8. What if I don’t want to attend all presentations? Can I still get CEUs for the presentations I attended or listened too later via the recordings?
There will a post conference test of roughly 60 questions that you take online which will cover all of the sessions. As long as you pass with a passing rate of 70%, you can then print out your CEU certificate. You can re-take the quiz as many times as needed to pass. You will have up to one year to listen to the recordings and take the CEU tests online. The date of your CEU certificate will be the date you took and passed the test. If you have questions about CEUs, please call us at 949.309.2590.

9. What if I have questions for the presenters?
The telephone line during the session will be muted so that we can create the highest quality audio recording for you but that doesn’t mean you can’t ask questions. Shoot them off via email (before or even during the event) and we will answer as many questions as we possibly can in the allotted timeframe. If we can’t get to your question, we will forward it to the presenter after the call.

10. What if I don’t like the presentations, can I get my money back?
We guarantee to deliver everything promised in this letter and our goal is to surpass your expectations.

If at the end of the day on Tuesday, October 26, 2010, almost halfway through the event, you aren't feeling inspired and excited about the possibilities for your private practice, you can walk away from the event and we will issue you a 100% refund. 

Yes, there is a money back guarantee.

As simple as that, just send us an email at the support email address you receive when you get your registration materials and we will happily issue a refund. After all, my mission is to enhance your personal and professional life and if this conference doesn't do it, I want you to have your money back.

11. But what if I need to cancel my registration prior to the event? 
We understand that things can come up. Requests for refunds prior to the event MUST BE IN WRITING and are subject to a $45 administrative fee. Full refunds, less the service charge, will be made if the request is emailed or postmarked by October 1, 2010. Requests emailed or postmarked from October 2, 2010 - October 20, 2010 will receive a 50% refund of paid fees. No refunds after October 20, 2010. Please allow 2 to 4 weeks for processing.